A merger or leadership change?
Test the choices, surface concerns and clarify how decisions will be made.
Strategy / Governance / Ethics
Helping youthink clearly.andact confidently.
Independent advice, coaching and practical workshops for leaders and boards facing consequential choices.
We connect strategy, governance and ethics to help organisations make better decisions—and equip people to put them into practice.
Recognise the situation?
Start with what’s in front of you.
A new strategic direction?
Decide where to focus, what to invest in and what to stop.
A crisis to work through?
Weigh competing pressures and agree what needs to happen next.
People aren’t speaking up?
Understand the barriers and strengthen how leaders hear and respond to concerns.
Ethics isn’t connecting?
Make principles relevant through conversations, creative engagement and practical tools.
Introducing AI responsibly?
Choose where it adds value, establish human oversight and help people use it well.
How we can work together
Three ways to strengthen judgement.
From a focused conversation to a wider review or programme. Start with what you need.
A decision
to make.
An independent sounding board when the stakes are high, values conflict or people disagree. Work through the options, hear concerns and decide what to do next.
- Coaching and independent advice
- Decision workshops
- Facilitated conversations
- AI use and oversight decisions
What you leave with
A clearer decision
Options, trade-offs and an agreed next step.
A system
to rethink.
Make purpose clearer, challenge easier and responses to concerns more effective. Review the strategy, governance, policies and speak-up arrangements that shape how people decide and act.
- Strategy, governance and policy reviews
- Ethics and speak-up reviews
- Practical recommendations
- AI policy, governance and accountability
What you leave with
Practical changes
A focused assessment and prioritised recommendations.
Judgement
to build.
Make ethics engaging and good judgement something people practise. Help teams question assumptions, speak up and act with confidence through creative workshops, campaigns and practical tools.
- Engaging ethics workshops
- Creative campaigns and practical tools
- Team development and Judgement Cards™
- Responsible AI workshops and rollout support
What you leave with
Tools people can use
Practice with real dilemmas and methods to take back to work.
Founder-led. Grounded in practice.
Experience of the work.
And the responsibility.
Fraser Simpson leads our engagements personally.
- Qualified senior lawyer.
- Qualified at Linklaters over 20 years ago. Recognised as a leader in the charity sector, with strategy, integrity and executive leadership experience.
- Extensive board experience.
- Trustee experience, including as board chair.
- Experience across sectors.
- Global philanthropy, NGOs, charities and corporates.
Governance Hot 100 · 2025
Governance Impact 100 Ambassador · 2026
Experience in action
Serious work. A fresh approach.
Two examples from Fraser’s work at Wellcome, before Considered. Delivered with colleagues and partners.
Giving ethics a human voice.
The challenge: make a new code of ethics relevant in everyday work.
The approach: Fraser led the project with Wellcome colleagues and Acteon, using Connie, storytelling and monthly dilemmas to prompt reflection and conversation.
The evidence: the campaign won the ICA Compliance Communication Campaign of the Year in 2025, alongside ethics and employee engagement awards in 2024.
Read Acteon’s case study ↗From a reporting channel to a conversation.
The challenge: help people raise concerns and make integrity part of organisational life.
The approach: Fraser’s work included digital reporting channels and discussions connecting staff, board members and external speakers around real integrity issues.
The evidence: Vault recognised Fraser as an Integrity Innovator in 2023 and profiled the approach.
Read Vault’s profile ↗Watch: Making ‘Speak Up’ Human ↗
Fraser’s webcast with CEDR on the barriers to speaking up and how leaders can make it easier.
What working together looks like
One useful starting point.
Bring the question.
An initial conversation about the issue, who is involved and what would make a difference. You can start with one pressing concern.
Agree the work.
We agree the scope, format, timing, fee and intended outputs before the engagement begins. A session, a review or a wider programme.
Leave with a next step.
Focused work led by Fraser, with constructive challenge and practical outputs. We agree what happens next and who will take it forward.
Illustrative decision workshop output
A conversation with something to show for it.
A simple record of the choice, the trade-offs and what happens next.
- The choice
- Which option best serves our purpose?
- The trade-off
- What are we accepting—and what would change our mind?
- The next step
- Who will do what, by when, and when will we review?
The Judgement Cards™
Good judgement starts with better questions.
Twelve cards. Four lenses. Questions worth asking. A practical way to bring clarity, perspective, courage and consequence into the conversation. Around the board table. In a team meeting. Before you press send.
Ask us about the Judgement Cards™“Whose voice is missing?”
“What are we avoiding?”
CLARITY / PERSPECTIVE / COURAGE / CONSEQUENCE
What needs thinking through?
Tell us what you’re working through. We’ll explore whether a focused conversation, workshop or review would help—and agree a useful starting point.